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Internet Marketing vs. Spam

In the technological age, Internet marketing is a valuable way for businesses to increase sales, improve customer loyalty, and build a level of trust with consumers. They can send out advertisements, offer special sales, provide information through newsletters, and otherwise offer items of value to loyal customers.

Most companies who employ Internet marketing do so because their customers have requested to receive information from them. They send out their advertisements to a select group of recipients either based upon the requests, or through a list of pre-qualified candidates based upon their prior spending habits.

Spammers, on the other hand, indiscriminately send out their messages to bulk numbers of recipients regardless of whether the information holds any relevance to the reader or not.

Spamming by E-Mail

Essentially, e-mail spam is also known as unsolicited bulk e-mail. It has become so prevalent that experts estimate up to 95% of e-mail qualifies as spam.

Since there has been a push to make spam illegal, spammers have resorted to unethical means in order to distribute their messages. It is not uncommon for them to send out an e-mail with an enticing message, tempting the recipient to open the e-mail. Unknown to the recipient, the message has a virus or worm piggybacking it, designed to install a back door on the recipient’s computer. The recipient may never notice anything wrong with their computer, but the spammer now has access to use the victim’s Internet address to send out unwanted spam.

E-mail spam is not always commercial in nature, though. Many people seeking political reform send out spam, as to online evangelists. Preaching messages via spam are quite common. On a darker note, criminals have used spam to lure victims to remote locations, where they have been kidnapped or even murdered.

Spam’s Origins

A research firm called SophosLabs monitored and analyzed spam messages during 2007. As a result of their study, they found that during the third quarter of the year, the highest percentage of spam messages originated in the United States. The total percentage of American origin spam messages was 28.4%. The next highest concentration of spam origination was South Korea, at only 5.2%.

The first known occurrence of an unsolicited message being transmitted was via telegram in 1864. The first known occurrence of unsolicited e-mail was in 1978, although it was not yet referred to as spam. The term was finally coined in the 1980’s, where early chat rooms were flooded with Monty Python quotes from the Spam sketch.

Preventing Spam

Viruses and other malware are easy to prevent, by refusing to open e-mail messages from any unknown recipient. But preventing spam from making its way into your inbox can be more complicated. It can be incredibly frustrating to open your inbox, only to find 200 new but completely irrelevant e-mail messages waiting for you.

Luckily,Paretologic and PC Tools makes state of the art anti-spam software called Spam Controls & Spam Monitor that has one of the best spam detection rates in the industry. Once you have this useful software installed on your computer it will scan your inbox and quarantine anything detected and identified as spam. This allows you to focus your attention on the important messages you have waiting for you, and protects you from phishing scams and thieves in the process.